Building
A Very Profitable Portrait Studio
Michael is the owner and operator of one of the most profitable, and state of the art studios in America…
The concepts, strategies and specialized portrait knowledge shared in this class will absolutely increase the quality of your life!
At this program you will be shown in depth….
How to find, attract, and work with the best Children, Family, and High School Senior clients in your community
How to effectively and profitably SELL your work. In depth instruction on obtaining the highest possible money for your portraits!
How to hire the right help… So you are free for the more profitable aspects of running your studio.
How to quickly and easily qualify phone inquires, so that you spend time with the most profitable clients.
How to determine how many good clients are in you market area at no cost.
How to make your direct mail work much better and guaranteed profitable.
How to make simple and very profitable price lists for your children, family, and high school portraits.
How to find and work with up scale clients for much higher profits.
Where to advertise for the best responses, and more
importantly where not to advertise to save you money!
How to generate great word of mouth advertising for very little investment.
How to organize your time to stay on the most important aspects of your business.
How to book your clients to return again right after the sale.
How to purchase great color postcards with YOUR work on them for the least amount of investment.
All about websites… and how to make them much more profitable
One very easy way to increase your profit 10 % instantly
Where to find and cultivate the mother load of great children clients in your community
How to generate numerous good sessions from a community event display.
How to obtain maternity doctor offices and hair salons for displaying your work
Michael will show in detail…8 seasonal, annual,
and promotional events that consistently draw the best clients to your
studio.
How to find and connect with the most popular high school senior kids so that you can get them to send you the cream of the crop senior clients.
One mailing that brings in 125 seniors, in one day, every year! Anyone can do it! When you see it you will think that it is absolute genius. “It is not the old one day sale”!
How to make money with high school seniors YEAR ROUND
A senior price list that makes it easy to get the most money, and instantly, for your senior portrait efforts
How to receive all of your money the first time the client sees and chooses their portraits
How to handle price conscious high school senior parents.
How to spend two to four weeks in the summer on the beach making more money than you can imagine photographing families and children with your own zocal clients.
How to get rid of proofs and start making real
money.
How to get your clients to buy from the right side of the brain… Where the money is!
How to sell Wall Portraits to almost every client!
How to sell frames on every wall portrait.
How to work with charities to attract great family and child sessions
How to work with, and understand your budget so you can sleep better at night.
And Much More!
Don’t miss this class. This is for students of all experience levels. Everyone should take this class. Not just owners, but marketing and sales staff also.
You will make much more money after this class!
BiographyIn the early 1980's Michael began studying, developing and refining his
photographic and business management techniques, which are now at the
height of photographic industry standards. In a relatively short period of
time, utilizing the marketing systems and sales strategies that are
discussed in-depth during his seminars, Michael turned a small studio into
a
Super-studio that consistently grosses over one million dollars per year.
His portrait awards have now come from every level of the industry. Michael's work has been featured in the PPA Loan collection and Showcase books. He continues annually to win awards in national, regional and state competitions including Photographer of the Year (1997, Triangle Photographers Association). His accomplishments include the Photographic Craftsman, Master of Photography degrees and PPA certification. He has also been selected for the prestigious Kodak "Pro Team". Michael is currently one of only 13 Kodak "Mentors" He has also recently been awarded the new Approved Photographic Instructor designation.
Michael has photographed many celebrities from the entertainment and sports industries, including Faith Hill, Jeff Foxworthy, Bill Cosby, Kenny Rodgers, George Carlin, Luther Van Dross, Arnold Palmer, Dan Marino, and many others.
Some of Michael's most fulfilling career rewards come from his loyal and growing portrait client base. The financial rewards from his photography and business management techniques have made Redford Photography one of the most successful portrait studios in the country.
His lecture programs are based on a great deal of day-to-day, client-involved knowledge. Unique and highly successful marketing, sales, and business management systems are shared in a down-to-earth, and humorous presentation.
Michael has blazed the trail and taken many arrows. He now has the
tried-and-true map to portrait studio success. In his seminars he openly,
and honestly shares in-depth, highly specialized knowledge that only
experience and the resulting wisdom can provide
Buy Michael Redford products here http://swpp.biz/catalog/
SWPP & BPPA
6 Bath St., Rhyl LL18 3EB
Tel: 01745 356935
info@swpp.co.uk
Professional Imagemaker
6 Bath St., Rhyl LL18 3EB
Tel: 01745 356935
info@swpp.co.uk
Ultimate Frame Design
7 Bilton Industrial Estate Lovelale Road Bracknell Berkshire UK RG12 8YT 01344 383033 01344 317574
theimagefile
P O Box 241 Chertsey Surrey KT16 OYZ
0870 224 2454 0870 224 2455
www.theimagefile.com howard@theimagefile.com
Memory Collections
113 Soho Rdd Handsworth Birmingham Midlands B21 9ST
01215510520
01215516897
PhotoArtistry Limited
Unit 5 2 Pennard Close Brackmills Industrial Estate Northampton Northamptonshire UK NN4 7BE 01604 700608 01604 763834 www.photoartistry.co.uk anne.herbert@photoartistry.co.uk
Nikon (UK)
Nikon House 380 Richmond Road Kingston-upon-Thames Surrey UK KT25PR 0208 541 4440 0208 541 4584
iView Mulimedia
30 -40-Elcho Street Battersea Park London UK SW11 4AU
020 7223 8691 07223 8712 www.iview-multimedia.com mark@iview-multimedia.com
Sim 2000 Imaging
Churchill House Stirling Way Borehamwood Hertfordshire UK WD6 2HP
020 8736 0585
Olympus
228 Honduras St LONDON LONDON EC1Y0TX
020 7253 2772 020 7251 6330 www.olympus-europa.com
Queensberry Albums
Queensberry Group
P O Box 20-314
Glen Eden, Auckland
New Zealand
64 9 813 9160
64 9 813 9170
sonya@queensberry.co.nz
Photojunction
P O Box 20-688
Glen Eden, Auckland
New Zealand
0800 032 3246
64 9 817 0121
64 9 817 8817
anthony@photojunction.com
www.photojunction.com
J P Distribution
Hempstall Lane Newcastle-under-Lyme Staffordshire ST5 0SW
01782 753372 01782 753399 www.johnsons-photopia.co.uk paulr@johnsons-photopia.co.uk
Winsover Howden
Unit 7a Winsover Centre Winsover Rd Spalding Lincolnshire UK PE11 1EJ
01775 714424
01775 714425
Adobe Systems
3 Roundwood Ave Stockley Park Uxbridge Middlesex UK UB11 1AY
020 8606 1100 020 8606 4004 www.adobe.co.uk
http://www.adobe.co.uk
Kodak Ltd Kodak
House Station Road Hemel Hempstead Hertfordshire UK HP1 1JU 01442 844880
Albums Australia
Unit 17/993 North Road Murrumbeena, Victoria Australia 3163
613 9563 7099 613 9563 7056 www.albumsaustralia.com.au dave@albumsaustralia.com.au
Fuji Photo Film (U.K.) Ltd
Fuji Film House 125 Finchley Road LONDON LONDON UK NW3 6HY
020 7586 5900
Europark-Noord 21-22 - 9100
Sint-Niklaas -
Belgium
Tel +32 3 760 02 00
Fax +32 3 766 39 92
Email: marketing@fujihunt.com
Web: www.fujihunt.com
Noble Fine Art
Unit 9 Home Farm Business
Centre
East Tytherley Road
Lockerley
Hampshire
SO51 0JT
+44 (0)1794 344760
Calumet
UK Administrative Office
Promandis House
Bradbourne Drive
Tilbrook
Milton Keynes
MK7 8AJ
01908 366344 (telephone)
01908 366322 (fax)
100 High Craighall Road
Port Dundas
Glasgow
G4 9UD
Tel : 0141 333 9444
Fax : 0141 333 9888
www.loxleycolour.com
christopher.kay@loxleycolour.com
Imagicam Online Albums
24 Pyegrove Chase Forest Park Bracknell Berkshire UK RG12 0WE 01344 643087
Cain Road
Bracknell
Berkshire
RG12 1HN
01344360000
www.hp.com/uk
sdorsett@hp.com.uk
Productive IT
(UK) Ltd
75 The Campions
Borehamwood
Hertfordshire
WD6 5QG
England
0845 128 4020