Wedding Photography and the Secret 80/20 rule (hint the 80% bit isn't photography)

Presented by Alan Hutchison

Please Note.
These are pages from the 2012 convention for archive reference only.
If you are looking for the SWPP 2013 Convention start here

Subject: Business Wedding Marketing
Day: Friday 13th Jan 2012
Time: 13.00 to 14.30 - Masterclass
Main Speaker Alan Hutchison in room : St Julien

Alan's talk will focus on an area of Wedding Photography that most photographers unfortunately overlook - i.e. the Business side of things, with a particular focus on Marketing.

Alan will describe why, when he started his business just 3 years ago, his focus was going to be 80% on business and 20% on photography - an approach that by just year two, quickly established his fledgling business as one of Scotland's busiest Wedding Photography studios.

Alan's talk will highlight what 15 years of Board Level Corporate life taught him - it's the marketing skills that matter most. Key points discussed will be.

How to establish a Professional Image and Brand from day one.

Website Marketing - What are the key secrets to success?

Google - Getting yourself to number 1 in the search rankings for the keywords that matter.

Advertising DOES work, it's just the bad adverts that don't - Learn how to avoid the pitfalls.

How one small change in my approach to meeting wedding clients resulted in moving a 30% success in client conversions to 90% overnight.

Develop your pricing strategy so that your clients buy your higher prices packages, not the lowest.

Learn how to put the icing on the cake with Social networking.

The SWPP convention is a great opportunity to learn some new photography skills and an opportunity to work alongside some of the Masters of our Industry - however, remember there are two sides to every photography 'business', so take the opportunity to perhaps pickup some business skills in the process. .
5 reasons why you should attend this class.
1. The building blocks required to build a professional website with a professional brand.
2. How to properly structure your marketing to attract your target market.
3. How to structure and present your pricing to ensure your clients go for your best and most profitable package.
4. How one simple change in your approach to meeting wedding clients could boost your conversion rate overnight.
5. SEO is not rocket science - I'll teach you a few simple tricks to push your Google rankings to number 1

Proudly sponsored by Loxley Colour

Please Note.
These are old pages from the 2012 convention for reference only.
You need to be looking at the SWPP 2013 Convention pages here

Tickets Explained
All bookings are final. We reserve the right to change speakers and exhibitors without notice.

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There are 227 days to get ready for the SWPP Convention and Trade Show at The Hilton London Metropole Hotel ...
which starts on Tuesday 8th January 2013

Convention testimonials Nicola Hutchison: feeling rather tender after @TheSocieties convention but wow, buzzing with ideas and inspiration!

Seminar Title page
last updated 27/01/2012 18:47:25