Business School 2009 - Wednesday 14 & Thursday 15 January

Wednesday 14th January 09

Be the boss and push the business to success – Kick Start the Year! (Catherine Connor)10.00am till 12.00pm

One of the greatest aspects of the SWPP convention is the ground that can be covered in a short period of time and the opportunity you have to explore and exchange so many refreshing ideas, not only the photographic aspects but also the business issues that keep us awake at night! The first session is the most fundamental as it deals with and the core of every business’s success, the driver within. This very inspiring session will arm you with ideas and a lot of ‘know how’ into how to direct your business to your ultimate destination far more successfully. During this seminar you will not only learn new aspects of how to be a better and more effective entrepreneur and manager, you will also learn how to control the elements that are significantly important to the business. This seminar is going to prepare you and the business to market more effectively, sell more creatively and inspire others to WANT to connect to you and your business.

Being in business can be a difficult game to play, especially when you are alone at the top of the tree looking a long way down! This very enlightening seminar will give you the direction and the pathway to move yourself and your business forward. This is the perfect method and approach to kick starts your business and YOU!

Lunch 12.00pm till 1.00pm

Jane Breakell - CPT 1.00pm till 2.30pm

Jane is known for training, developing and working with some of the best businesses in the industry Annabel Williams Photography; Brett Harkness; Damien Lovegrove, Jo De Banzie to name a few. With over 20 years of experience and a history in successful selling and sales training Jane will give you a no nonsense approach to how best develop this area of the business.

Jane will dedicated to this session
Building your photographic portfolio
Sales and how to best present your images
What elements do you need to create a good presentation album
Framing – what range to have and advice on the best images to use.

Building a successful Wedding and Portrait business (Doug Gordon) - 2.30pm till 4.00pm

Business Coach (Rachel Mallett) -4.00pm till 5.30pm

Rachel Mallett works at the core of a number of highly successful businesses as a business coach and financial guide. If you know that one of the most delicate aspects of your business will always be financial management then this is the lecture for you. It will have both a motivational and a financial impact. Rachel’s training approach is no nonsense and practical and many of the tips she will give you could be implemented straight away, some within days and some within months. She will explore YOUR role, the accountants role, the banks role and how you work in harmony. This is not about the boring stuff it is about the stuff that will inspire you and the future of your business! This day has been designed for the determined, those who are going to be the success stories of the future, those that will be ahead of the game and still enjoying the business game for years to come.

Wake up and smell the cheese!!!! - What shape is the business in!! (Catherine Connor) - 6.30pm till 8.30pm

The final session of the day will leave you inspired and ready to take on the world! This motivational lecture will heighten your brand and your brand’s performance, as this session is all about REPUTATION. You will not be able to sleep after this lecture as it will awaken your appetite for the business and the potential it has in the marketplace.
Every business needs a reputation and every business needs to be in shape and have the power to attract.

Day 2

15th January 9.00am till 10.45am

Marketing and PR - Business development in a nut shell! (Catherine Connor)

Marketing and future planning are often areas put on the back burner by most photographers. Most creative network without knowing it and take a very natural approach to progressing with their business, this seminar will give you more of a strategy without losing the personality that is driving the business.
This no nonsense approach to business development will inform you how to:
Attract the right clients
Where and when to campaign
What do you need to campaign effectively
Monitoring and improving the approach

If you have listened to Catherine lecture before you know she will have a marked impact. This NEW seminar will leave you armed with ideas and the confidence to market the business well. You will be given new ideas as to how to attract new clients and how to guarantee loyalty and repeat business from your existing clients. When and where to campaign and how to create a viable strategy for the year ahead, whether your business’s focus is portraits and weddings with commercial thrown in, marketing all arms with synergy is the key to making sure the business is active at all times.

Getting the most out of your brand and website (Howard Butterfield) - 11.00am till 12.30pm

Lunch 12.30pm to 1.30pm

1.30pm to 3.00pm (Mark Cleghorn)

Rita Chandarana from Maz Mashru studio -3.15pm till 4.30pm