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ORLANDO, Fla.-(Business Wire)-March 27, 2007 - NewBay Software, the leading provider of mobile multimedia and social networking solutions, today announced that Entel PCS, a leading Chilean GSM Operator and the first GSM operator in Latin America, has chosen its picture messaging solution to enable its 5 million subscribers to send printed postcards anywhere in the world from any camera phone on the Entel PCS network. Entel PCS's mobile postcard service was launched as one of its first picture messaging applications under its new initiative, Photography.
"We were looking for a fun, easy to use picture messaging application to launch our new Photography initiative. NewBay's mobile postcard solution made perfect sense for our subscriber base. Also, NewBay's proven track record with mobile operators worldwide made the deployment of the solution effortless. We look forward to working with NewBay on future projects to drive increased messaging and data traffic," commented Alon Shats, Product Manager at Entel PCS.
With NewBay's mobile postcard solution, Entel PCS subscribers can now share pictures with family and friends by sending personalized printed postcards anywhere in the world. All they have to do is simply take a photo with a camera phone, add a message, and then send it as a picture message to shortcode 9888. They will automatically receive a text message requesting recipient name and address details. Cost for each postcard is $1490 Chilean pesos.
"NewBay has been working with mobile operators worldwide to provide fun, easy to use mobile multimedia services 100% designed to drive revenue and loyalty for our customers. Our mobile postcard solution is already being used by leading operators such as O2, Vodafone and Bell Mobility. We are delighted to be working with Entel PCS. With Chile having the highest mobile phone penetration of any country in Latin America (77% according to Informa Telecoms and Media), it is a perfect market for NewBay solutions," said Timo Bauer, Senior VP Americas at NewBay Software.
To check out Entel PCS's Photography service visit http://www.entelpcs.cl/fotografia/ NewBay will be demonstrating its complete range of mobile multimedia and social networking solutions at CTIA Wireless 2007, Hall B4, Booth 4141.
About Entel PCS
Entel PCS is the leading Chilean mobile telecommunications provider and a subsidiary of Entel Enterprises. Since its foundation in 1998, the company has surpassed the competition among the Chilean mobile providers, and is well known for the quality of its service, its innovation in leadership, and its broad geographic network coverage, servicing remote locations such as the Antarctic, Easter Island and Chile Chico. Entel PCS was the first provider in Latin America to supply GPRS data transmission, Blackberry solutions, m-commerce, business mobile applications and the first 3.5G network in Latin America. Today, Entel PCS has over 4.8 million subscribers.
About NewBay Software
NewBay Software develops mobile multimedia products and services to deliver Mobile 2.0. Solutions include FoneBlog, mobile blogging and multimedia album solution; PIXOTA, mobile imaging handset client; UStarTV, to monetize user generated mobile videos; and FonePIM, carrier grade mobile synchronization.
NewBay sells to mobile operators worldwide enabling them to increase messaging, data and content revenue, strengthen customer loyalty and build mobile communities and social networks based on user generated content. Customers include T-Mobile USA, O2, Alltel Wireless, Orange, Vodafone, Swisscom, Bell Mobility, Maxis and SETAR NV. NewBay Software is based in Dublin, Ireland, London, UK and Bellevue, USA. NewBay was founded in 2002 and is privately held. Investors include Benchmark Capital.
