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…How do you build a bigger more profitable photography business?
Marketing Specialist, Nicole Sheard, continues on her theme of building
your bottom line.
Building a bigger business for photographers often is not easy and it comes with additional problems of increased staffing levels, increased levels of equipment and in short business hassles that most photographers are now trying to avoid. So how do you build a bigger more profitable business?
Building a bigger business…..the things you want
• You want to increase sales and build a solid profitable photography business
• You want to make more profit with less hassle
• You want a smarter, more effective photographic business with lower staff costs and increasing workflow for the future
Photographers need to improve what they do and make more profit. It is not just about supplying the right images but supplying products that people want to buy at an affordable price.
Digistyle, a print and marketing company specialising in personalisation and the photographic market, aim to help customers widen their sales opportunities by providing contemporary photographic products that research has shown is a ‘must have product’ that people want to buy.
Digistyle can improve your profit by its ability to produce digital ‘must have’ products such as books and calendars to meet the new low run on demand print needs of your customers.
The combination of images turned into lucrative products helps photographers provide a more effective business solution by offering their customers ever widening services.
Successful marketing turns your images into ‘must have’ products
Marketing of your business is essential as it turns your images into products that everybody wants to buy. Marketing communication with your customer needs to be relevant and attractive, enticing them to buy from you.
Many customers now want added value services and contemporary products to compliment their images and therefore you must provide this if you want them to choose you over another photographer. Providing products that people want to buy is a way of offering an added value service. It tells your customer that you are:-
• More flexible
• More responsive
• Easy to deal with
• The flexible photographer of the future…
It is essential to ask yourself why should people buy from you. It
should be because of your excellent customer service, your
photographic
flexibility (you don’t just provide images but an enhanced service) and
that you provide a total solution, a true ‘one-stop shop’
Building a bigger business for photographers often is not easy and it comes with additional problems of increased staffing levels, increased levels of equipment and in short business hassles that most photographers are now trying to avoid. So how do you build a bigger more profitable business?
Building a bigger business…..the things you want
• You want to increase sales and build a solid profitable photography business
• You want to make more profit with less hassle
• You want a smarter, more effective photographic business with lower staff costs and increasing workflow for the future
Photographers need to improve what they do and make more profit. It is not just about supplying the right images but supplying products that people want to buy at an affordable price.
Digistyle, a print and marketing company specialising in personalisation and the photographic market, aim to help customers widen their sales opportunities by providing contemporary photographic products that research has shown is a ‘must have product’ that people want to buy.
Digistyle can improve your profit by its ability to produce digital ‘must have’ products such as books and calendars to meet the new low run on demand print needs of your customers.
The combination of images turned into lucrative products helps photographers provide a more effective business solution by offering their customers ever widening services.
Successful marketing turns your images into ‘must have’ products
Marketing of your business is essential as it turns your images into products that everybody wants to buy. Marketing communication with your customer needs to be relevant and attractive, enticing them to buy from you.
Many customers now want added value services and contemporary products to compliment their images and therefore you must provide this if you want them to choose you over another photographer. Providing products that people want to buy is a way of offering an added value service. It tells your customer that you are:-
• More flexible
• More responsive
• Easy to deal with
• The flexible photographer of the future…
It is essential to ask yourself why should people buy from you. It should be because of your excellent customer service, your photographic flexibility (you don’t just provide images but an enhanced service) and that you provide a total solution, a true ‘one-stop shop’
Nicole Sheard
Nicole Sheard is responsible for sales and marketing for Digistyle www.digistyle.biz .
Nicole can be contacted at
or by telephone
01252 549869
Photo Quote: The most refined skills of color printing, the intricate techniques of wide-angle photography, provide us pictures of trivia bigger and more real than life. We forget that we see trivia and notice only that the reproduction is so good. Man fulfils his dream and by photographic magic produces a precise image of the Grand Canyon. The result is not that he adores nature or beauty the more. Instead he adores his camera -- and himself. Daniel J. Boorstin
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