SanDisk 32 and 16Gb SDHC and 8Gb SDHC plus memory cards

01/02/08

Giving photo enthusiasts the freedom to take more pictures and shoot more video, SanDisk Corporation today increased both capacities and speeds in its SanDisk Ultra II line with the introduction of 32Gb and 16Gb SDHC cards and an 8Gb SDHC Plus card. The announcement was made at the photo industry’s PMA 08 International Convention here.

Ideal for today’s camcorders and point-and-shoot digital cameras that can record both video and still images, the cards offer faster read and write speeds of 15Mb per second (15Mb/sec), up from previous speeds of 10Mb/sec read and 9Mb/sec write in the SanDisk Ultra II line.

“As cameras offer more megapixels and as new high-definition record-to-memory-card’camcorders are being introduced, the image sizes and files get bigger, requiring higher card capacity,” said Susan Park, senior product marketing manager for SanDisk Ultra II cards. “Cameras also are increasingly used for recording video clips, which demand even more memory and capacity. These mega-capacities in our SanDisk Ultra II line give users the worry-free ability to capture thousands of their memories and hours of HiDef video on a single card, while the faster write speed can reduce the time between shots and the faster read speed reduces time spent waiting to copy those images to a computer,” she added.

The 32Gb Ultra II SDHC card, which is the industry-leading capacity and will be the highest capacity consumer flash memory card that SanDisk produces, will be able to store more than 8,000 high-resolution pictures or up to 40 hours of video. A SanDisk MicroMate USB 2.0 Reader is packaged with the 32Gb and 16Gb cards, giving users a one-stop solution for capturing, storing and transferring their images.

Beyond speed and capacity, the 8Gb SanDisk Ultra II SDHC Plus offers both SD and USB functionality in one card. Designed with SanDisk’s unique, patented Hinge Lock technology, the card may be inserted into a USB port on any computer. This two-in-one SD-plus-USB feature eliminates the need to carry cables or card readers to transfer photos and videos from cameras. Despite its small size, the hinge is sturdy – having survived more than 10,000 open-close cycles in SanDisk’s durability testing.

Pricing and availability
The 32Gb SanDisk Ultra II SDHC card with MicroMate USB 2.0 Reader has a manufacturer’s suggested retail price of $349.99. The 16Gb card with reader has a suggested price of $179.99, and the 8Gb SanDisk Ultra II SDHC Plus card has an MSRP of $99.99. The 16Gb and 8Gb cards are expected to be available worldwide in March, with the 32Gb slated for shipping in April.

For more information on SanDisk’s entire line of award-winning memory cards for the professional to the avid weekend photographer, visit the website. http://www.sandisk.com./

The SWPP 2008 Convention was an outstanding success,
we have 89 days to get ready for the 2009 convention - which starts on January 14, 2009

Photo Quote: The difficulty with color is to go beyond the fact that it's color to have it be not just a colorful picture but really be a picture about something. It's difficult. So often color gets caught up in color, and it becomes merly decorative. Some photographers use [ it ] brilliantly to make visual statements combining color and content; otherwise it is empty. - Mary Ellen Mark