Fujifilm Triumph at Stuff Awards 2009

17/11/09

Fujifilm Triumph at Stuff Awards 2009

Fujifilm stole the show at this year's Stuff Awards 2009, winning two of the evening's most esteemed trophies; Innovation of the Year for the new FinePix REAL 3D W1 camera and Camera of the Year for the multi-award winning FinePix F200EXR.

The star of the show was Fujifilm's FinePix REAL 3D W1, the world's first 3D digital camera. Not only did the 3D W1 pick up Innovation of the Year, but it was also Highly Commended in the Camera of the Year category. Commenting on the award Stuff said: "The W1 ticks all the 'proper gadget' boxes, capturing photos and videos in stereoscopic 3D by combining images from two separate lenses and 10MP image sensors." Launched earlier this month, Fujifilm's unique and pioneering 3D W1 has received some high-profile press coverage - Stephen Fry tweeted about it on Twitter and Queen's Brian May is among its many fans - and the fact that it has been recognised by one of the UK's leading gadget and technology magazines is a testament to Fujifilm's groundbreaking developments in 3D photography.

The FinePix F200EXR, Fujifilm's first camera to feature EXR sensor technology, was crowned Camera of the Year 2009, beating off stiff competition against competitors' models such as the Canon G10 and Sony's TG7. Stuff bestowed Camera of the Year to the FinePix F200EXR because it "got on with the job of taking excellent photos without fuss". This prize is yet another great result for Fujifilm's FinePix F200EXR, which has already won some of the industry's most sought-after awards.

Adrian Clarke, Fujifilm's Director of Digital Imaging, said: "To receive two Stuff awards is fantastic news. It reflects Fujifilm's commitment in bringing new and exciting products to the digital camera market, and with such an intense interest in 3D products, such as gaming, TV and film, Fujifilm are proud to be leading the way in 3D digital photography."

Photo Quote: No man has the right to dictate what other men should perceive, create or produce, but all should be encouraged to reveal themselves, their perceptions and emotions, and to build confidence in the creative spirit. - Ansel Adams