Ricoh announces the GXR interchangeable unit camera system

11/11/09

Lens, image sensor, and image processing engine integrated into a single interchangeable unit.The world's smallest and lightest.

Tokyo, Japan, November 10, 2009—Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and release of the GXR interchangeable unit camera system featuring the world's smallest and lightest digital camera with the ability to change lenses.

The new GXR is an interchangeable unit camera system in which lenses are changed by using a slide-in mount system to attach camera units to the body. The lens, image sensor, and image processing engine are integrated into the camera units so the body itself does not contain an image sensor.

With world-leading small size and low weight enabling easy carrying, the GXR interchangeable unit camera system features a highly rigid magnesium alloy body and multiple camera units that can be changed to best fit the scene to be photographed. You can enjoy easy lens changes as well as amazing image quality and shooting flexibility. Concealing infinite possibilities in its small body, the GXR is a revolutionary camera system that pioneers a new realm of photography.

Distinctive characteristics
1. Lens, image sensor, and image processing engine comprise an integrated unit which can be changed to match the scene being photographed.
2. World's smallest and lightest* digital camera with interchangeable lenses
3. System potential expanded through use of interchangeable units

Photo Quote: ...words and pictures can work together to communicate more powerfully than either alone.- William Albert Allard