Canon 450D Digital SLR Camera

24/01/08

Canon today launches its latest D-SLR, the EOS 450D. Featuring a 12.2Mp CMOS sensor, EOS Integrated Cleaning System, 3.0in LCD with Live View mode and a new 9-point AF system, the model presents consumers with an unprecedented level of image quality and versatility at this end of the market.

The EOS 450D employs features already proven in Canon’s professional EOS-1 series cameras, including the Digic III image processor and a redesigned menu system that enables features such as direct control of Speedlite flash units from the camera LCD. A choice of 13 custom functions allows the photographer to customise the camera to their shooting style.

“The EOS 450D bears the fruits of more than 20 years of ongoing investment into EOS,” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “This camera continues Canon’s policy of taking technologies proven in the professional arena and putting them within reach of a wider market of amateur photographers.”

The EOS 450D features:

12.2Mp CMOS sensor
Canon’s EOS Integrated Cleaning System
3.5f/p/s
3.0in LCD with Live View shooting
9-point wide-area AF system with f/2.8 cross-type centre point
Picture Style image processing parameters
Digic III image processor
Digital Photo Professional RAW processing software
Compact and Lightweight body
Fully compatible with all Canon EF and EF-S lenses and EX-series Speedlites

The EOS quality advantage
With all key components developed and manufactured in-house, EOS offers photographers a unique quality advantage. The EOS 450D’s specially designed 12.2Mp sensor employs Canon’s high-sensitivity, low-noise CMOS technology to produce richly detailed images with minimal grain. The Digic III processor ensures superior image rendering and rapid response times, with an almost instant 0.1 start up. Image data is processed at 14 bits for Delivering a burst rate of 3.5f/p/s, the Digic III processor works with the image buffer to handle up to 53 JPEGs (Six in RAW) without interruption.

Built for better photos
The EOS 450D is designed to make photography a fluid experience for photographers of all levels and experience. Housed in a compact body that weighs less than 475 grams, the camera features an improved grip design that provides a natural, ergonomic fit with the user’s hands. A large, bright viewfinder makes image composition clearer and more comfortable. The menu system inherited from professional EOS cameras uses a simplified tab structure that does away with scrolling. It includes a user-defined My Menu tab for instant access to frequently used settings.

Several custom functions are available to optimise the quality of photos captured in a range of situations. Highlight Tone Priority boosts the dynamic range at the highlight end, providing better tonal detail from wedding dresses, cloudy skies and other bright objects. The new Auto Lighting Optimiser corrects brightness and contrast during image processing, while improving skin tones in portraits by ensuring correct exposure for faces. Photographers can also enable additional noise reduction for shots captured at high ISO speeds.

The EOS 450D Body only is priced at £599.99 RRP including VAT. The EOS 450D with 18-55mm kit lens is £679.99 RRP including VAT. Both are available from March 2008.

For more information please visit the Canon website .

http://www.canon.co.uk/

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