Canon announces the arrival of the first EF lens to feature Hybrid IS

07/10/09

Canon today announces the launch of the high performance EF 100mm f/2.8L Macro IS USM, the latest addition to its prestigious L-series, Canon’s flagship professional lens range. The EF 100mm f/2.8L Macro IS USM incorporates image stabilisation in a macro lens for the first time in the EOS lens range. This enables photographers to capture stunning close-up shots without the need for a tripod.

The high quality, medium telephoto macro lens, has been developed for photographers who demand the highest level of optical quality. The new Hybrid IS system features up to 4-stop correction, compensating for the effects of camera shake, during normal shooting. Low friction ceramic balls support the moving elements, which allows for the amazingly smooth movement needed when compensating for camera shake during macro shooting. Hybrid IS corrects shift movement problematic when shooting up close -as well as angular movement providing photographers with the benefit of up to 2 stops at 1.0x magnification.

The EF 100mm f/2.8L Macro IS USM features ultra low dispersion (UD) lenses that correct colour aberration for high resolution, high contrast images while the addition of Super Spectra coatings effectively reduce ghosting and flare for superior quality images. A nine blade circular aperture makes subjects stand out amid beautiful background blur and a silent, high-speed ring type USM Autofocus motor quickly achieves focus. The lens also includes a three position focus limiter to tailor the focus system range to the desired subject.

As part of the L-series the lens features dust and water resistant seals. Sitting ahead of the EF 100mm f/2.8 USM Macro, within the range, the EF 100mm f/2.8L Macro IS USM supports a full range of accessories including: Tripod Mount D, Macro Lite adaptor 67, Lens Hood ET-73 and EF12 II and EF25 II extension tubes. The tripod mount attaches to the lens without the need for an adaptor enabling quick portrait or landscape switching without having to reframe the camera. Speedlites MR-14EX and MT-24EX can be attached using the MacroLite adaptor.

Pricing & Availability
The EF 100mm f/2.8L Macro IS USM is available from early October 2009 priced at £999.99 / €1199.99 RRP inc. VAT.

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