Stop the clock with Imagetogo.net?

05/12/07

Imagetogo.net tell us they are the only online preview ordering website they know that actively encourages you to join over and over again. Opening multiple accounts can have many advantages and once the accounts are formatted, gives you great flexibility when addressing your customers’ needs. The first and obvious question is “why bother” when I have an account already opened and can create as many websites as I like on that account. One account does work for most. However an increasing number of users are finding that they do not necessarily want the same information (that they have input when creating the account) to be attached to every website they want to send out.

The obvious one is prices of images or products. The price you charge for a service usually reflects the effort or cost to produce it. It could be that a wedding shoot takes longer than a portrait. A sport event may require more equipment and a number or staff to cover properly. These and other factors we many want to reflect in our unit costs. Imagetogo.net addresses this problem by allowing you to open as many accounts that you want to format. In this way you can vary your unit costs by simply setting up different values that reflect the cost of your service for different activities. Then title each account appropriately so that you know what account you are using for what group of customers. It is best not rely on your memory. Other settings you may want to alter are what Imagetogo.net calls the ‘On-Off Options’. They are all to do with functionality. Enabling things like copyright text (you may have sold the copyright and therefore do not need to protect the images) or discounts (you may want to give one customer a discount and not another), thankfully all these ‘On-Off Options’ can be set as ‘Default’ for that account. So you only have to do it once. The other settings are also equally flexible shown under ‘Edit Website’. All these setting affect what the site looks like or sounds like.

You can alter the visual appearance of the website by uploading your own template. You may want a different feel for a product only website to a portrait shoot. It is true that you can do all this with just one account. Altering the setting per website that you create takes time. The more effectively we work and use our time available will mean we profit in some way over our competitors. Setting up multiple accounts formatted to suit a particular customer group may not “Stop the Clock” but it will save you precious minutes when you come to upload your images later that evening. If your customers do not appreciate your speedy response, your family will!

The SWPP 2008 Convention was an outstanding success,
we have 192 days to get ready for the 2009 convention - which starts on January 14, 2009

Photo Quote: Photography can never grow up if it imitates some other medium. It has to walk alone; it has to be itself. - Berenice Abbott