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08/04/08
myPhotopipe.com, Inc. (Pink Sheets: MPPC), a web-based online provider of
digital photo processing and related services, today announced that it has
completed several wide-ranging initiatives designed to further its position as
the online processor of choice for serious digital photographers.
In October 2007, the Company retained Zero Gravity Design Group, which is based
in New York City, to overhaul its web site to reflect myPhotopipe.com's
sharpened focus on digital imaging and high-quality prints. The resulting
redesigned site uses a "No T-shirts. No Mugs." positioning to distinguish the
Company from photo processing services that emphasize photo-imprintable
products.
The new web site was "beta" launched in late January 2008 and became fully
operational in February. During the first full month following the re-launch of
the web site, traffic achieved records across the board. myPhotopipe.com
registered more than three million hits in March, a record for any month, a 29%
increase over the month of February 2008, and almost double the number of hits
received in the corresponding prior-year period. More than 16,000 new users
bookmarked the site during March, and approximately 4,800 copies of the
Company's online ordering software were downloaded.
According to data recently released by industry association PMA, the Company's
timing is excellent. For the twelve months ended January 2008, the number of
prints made from digital images rose 25%, while prints ordered from an online
service rose 58%, when compared with the previous year. Prints made at home
declined, while prints made at retail locations posted a modest 2% gain.
"We have always believed that the Internet represents the future for digital
photo processing," commented L. Douglas Keeney, Chief Executive Officer of
myPhotopipe.com, Inc. "Industry data confirms this month after month. This is
why we undertook these major initiatives. We want our customer experience to be
unique, and our goal is to have the 'richest' catalog of online options in the
industry. With the surging popularity of digital photography and the increased
use of the Internet as a means of ordering prints, our timing has been superb."
" iTunes today announced that it has surged past Wal-Mart as the #1 retailer of
music. It took almost five years for the Internet to unseat bricks-and-mortar
retailers in music. We believe digital photo processing is in the early stages
of the same transition, and myPhotopipe.com is well-positioned to capitalize on
this trend," concluded Keeney.
About myPhotopipe.com, Inc.
myPhotopipe.com, Inc. is a web-based online provider of digital photo
processing, photo finishing, photo sharing, and related services. The Company's
unique blend of 1000 print options, combined with manual print inspections and
professional color management, have positioned myPhotopipe.com as one of the
fastest-growing providers of digital photography services for professionals and
serious amateurs.
The Company is headquartered in Atlanta, Georgia, and its common stock is listed
on the OTC Pink Sheets under the symbol "MPPC". Additional information is
available on the Internet at
http://www.myphotopipe.com/ .
This press release may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act
of 1934 that are subject to the "safe harbor" created by those sections. Such
forward-looking statements are based upon current information and expectations
regarding myPhotopipe.com, Inc. These statements speak only as of the date on
which they are made, are not guarantees of future performance, and involve
certain risks, uncertainties and assumptions that are difficult to predict.
Therefore, actual outcomes and results could materially differ from what is
expressed, implied, or forecast in such forward-looking statements.
myPhotopipe.com, Inc. assumes no obligation to update the information contained
in this release. Any forward-looking statements in this press release may be
materially impacted by any number of factors, any or all of which could have a
negative impact on sales, operating results, financial and budgetary
constraints. The statements made herein are independent statements by
myPhotopipe.com, Inc. The inclusion or mention, if any, of third parties in this
press release does not represent an endorsement of any myPhotopipe.com, Inc.
products or services by any such third party.
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