Olympus Stylus 1030 SW: World's Toughest Point-And-Shoot Camera Adds Even More Brains And Brawn

12/02/08

Durable Digital Camera Goes the Distance with 10.1MP Image Sensor, 3.6x Wide-Angle Optical Zoom, 2.7-Inch Advanced HyperCrystal II LCD,
and Innovative Imaging Technologies

Scuba divers, mountain climbers and adventurers worldwide rejoice today as Olympus unleashes the new 10.1-megapixel Stylus 1030 SW, the toughest point-and-shoot camera in the world. This shockproof, waterproof, freezeproof, crushproof and dustproof model builds on the Olympus Stylus SW series’ reputation of delivering amazing images while enduring extreme expeditions and everyday adventures, including life with kids.

Even more durable than its predecessors – it can withstand a drop from 6.6 feet – the camera has also been pumping up its power with a 3.6-inch wide-angle optical zoom, 2.7-inch LCD screen and digital imaging advances, including Face Detection, Shadow Adjustment Technology, and a TruePicTM III Image Processor to capture rich, vibrant detail with every shot.

“The Stylus 1030 SW is one of, if not the toughest camera on the market, built strong enough to withstand some of the harshest conditions,” said Mark Hoffman, director, Product Marketing, Olympus Imaging America Inc. “Now with more pixels, a bigger, brighter LCD, and greater durability, it features innovative technologies designed to make getting the best image easier than ever.”

Shockproof and Crushproof Design
Afraid the mountain winds might sweep a camera out of your gloves? Never fear, the Stylus 1030 SW can withstand a 6.6-foot drop with its shock-absorbing technology, which minimizes the impact on the lens and circuitry. In addition, the Stylus 1030 SW features a crushproof body that can withstand up to 220 pounds of crushing pressure.

Waterproof for Underwater Photos
The Stylus 1030 SW performs as well underwater as it does on land because its lightweight, stainless steel and aluminum exterior is matched with interior rubber gaskets and O-rings to seal out the elements. It can be fully submerged to capture beautiful images down to 33 feet (10 meters) underwater, and features a built-in manometer, making it ideal for more serious underwater adventurers who want to know the depth of where their images were taken. The inclusion of four preset underwater scene modes makes the Stylus 1030 SW perfect for taking photos while snorkeling or scuba diving. Additionally, movies are simple thanks to an underwater movie mode. The camera also features a water-repellant lens coating to prevent water droplets from forming on the lens to get crystal-clear shots no matter how wet the shooting environment.

Freezeproof for Icy Action
Unlike other point-and-shoot cameras that freeze up in frosty weather, the Stylus 1030 SW still performs when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius) so it is ready to climb the mountain or hit the slopes when you are.

Dustproof for Desert Winds
The rugged Stylus 1030 SW is an ideal companion for an expedition in the Sahara because its airtight construction is impervious to dust, dirt and other particles. When the camera gets dirty, just rinse it off with your canteen.

Advanced HyperCrystalTM LCD
The Stylus 1030 SW – the flagship of the SW line – boasts an advanced HyperCrystal II LCD, which is Olympus’ next generation of LCD technology. It reproduces true colors with a dynamic contrast ratio of more than 180 percent and a color reproduction performance of more than 160 percent compared to HyperCrystal LCD.

Wide Optical Zoom in Ultra-Slim Body Design
The Stylus 1030 SW features a 3.6x wide optical zoom (28-102mm equivalent in 35mm photography, f3.5-5.0) so that even more of the subject makes it into each shot – perfect for underwater photography. The lens does not protrude from its body so it is further protected from harsh conditions.

Face Detection
Face Detection tracks faces within the frame and automatically focuses (Face Detection AF) and optimizes exposure (Face Detection AE) for sharp, brilliant portrait pictures.

Digital Image Stabilization
The Stylus 1030 SW features Digital Image Stabilization (DIS) to capture crisp, clear pictures. By boosting the camera’s ISO sensitivity and shutter speed, DIS freezes the action and provides blur-free images, even when you or your subject is moving.

In-Camera Panorama
In-camera panorama mode captures three images and stitches them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama-size picture. To create the ultimate panoramic picture, consumers can use the Olympus Master Software 2 to stitch up to 10 images together.

Shadow Adjustment Technology
Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlit areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. The Stylus 1030 SW addresses this challenge head-on with Shadow Adjustment Technology, which compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With this technology, users can preview and capture images with the same contrast as the naked eye.

Perfect Shot Preview
The Stylus 1030 SW features a Perfect Shot Preview mode that enables users to preview and select various photographic effects on a live, multi-window screen before snapping the shot. Perfect Shot Preview enables users to see precisely what the image will look like when adjustments are made, ensuring users are capturing the exact image they want. It is an ideal way for novice users to learn about the effects of different photography techniques, such as zoom, exposure compensation, white balance and metering.

Perfect Fix In-Camera Editing
The Stylus 1030 SW offers Red-Eye Fix and Shadow Adjustment Edit, in-camera editing features such as resizing, frames, text options, and saturation adjustments, enabling users to edit photos right in the camera. With the Perfect Fix function, multiple editing features can be applied at once.

LED Illuminator
An LED Illuminator works like a mini-flashlight on the front of the camera to enhance focus and exposure for macro shooting – great for underwater close-ups where light is scarce. The LED also works in conjunction with Bright Capture to help illuminate your subject when taking low-light portraits.

TruePic III Image Processor
Olympus’ enhanced TruePic III Image Processor produces crystal-clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures sharp images at high ISO settings, which are traditionally associated with increasing image noise or producing grainy photos.

Memory
All Olympus digital point-and-shoot cameras accept xD-Picture Card media. The Stylus 1030 SW will also come equipped with an adapter, which will enable microSD memory cards to be used when capturing images. The microSD cards are emerging in consumer electronic devices, including mobile phones and PDAs. Users can also easily display photos on their HDTVs.

New Powerful Battery
The Stylus 1030 SW includes the new LI-50B Li-Ion battery, which charges 2.5 times faster (two hours instead of five) than its predecessor. The new 925-mAh battery boasts a 25 percent increase in power.

Practical and Fashionable Accessories
Olympus offers a number of optional accessories, specifically designed for the Stylus 1030 SW. For users looking to capture their underwater adventures deeper than 33 feet (10 meters), Olympus offers the PT-043 underwater housing, which enables users to take pictures as deep as 130 feet (40 meters). A highly visible floating wrist strap frees users’ hands when swimming or chasing the next big wave. Stylish silicone skins protect the camera from scratches. Skins are available for the Stylus 1030 SW in a new stealth gray color.

Additionally, Olympus offers premium cases in a variety of colors, including a new cream plaid, a new gray plaid as well as camel and red leather. The premium cases are now also available in a new brown leather wallet-like design. Durable, sporty neoprene cases are perfect for active or outdoor expeditions. The neoprene cases are available in black and a new olive color. Carabineers now come with the neoprene cases so they can be hooked to a bag, swimming suit or hiking shorts.

OLYMPUS Master™ 2 Software
OLYMPUS Master 2 software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to a computer quick and simple. Images are easily organized by folders or albums and are searchable by date in the Calendar View. With one-click editing tools, such as red-eye removal, images can be touched up before printing or emailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away. Use the optional muvee Theater Pack to create professional-quality slide shows and DVDs from your pictures using any of several built-in templates.

Availability
The Stylus 1030 SW will be available in March 2008. It includes: a wrist strap, camera WIN/Mac USB cable, audio/video cable, LI-42B Li-Ion rechargeable battery and charger, manual, warranty card and OLYMPUS Master 2 software (CD-ROM).

U.S. Pricing
Stylus 1030 SW Estimated Street Price: $399.99 (U.S.)

For more information, review units, product specifications and high-resolution images of the Stylus 1030 SW, contact Jeff Hluchyj, Mullen Public Relations, 978-468-8939 or jeff.hluchyj@mullen.com, or Jennifer Lyons, public relations manager, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, PA 18034, ph: (484) 896-5350 / (800) 622-6372 or the Olympus Web site: http://www.olympusamerica.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

Digital and Film Cameras as well as related Underwater Products and Accessories
Professional Digital SLR Imaging Systems as well as related Underwater Products and Accessories
Digital and Microcassette Recorders
Digital Media
Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

The SWPP 2008 Convention was an outstanding success,
we have 192 days to get ready for the 2009 convention - which starts on January 14, 2009

Photo Quote: As I have practiced it, photography produces pleasure by simplicity. I see something special and show it to the camera. A picture is produced. The moment is held until someone sees it. Then it is theirs. - Sam Abell