04/01/08
Pharos Delivers Breakthrough Way to Track Photos and Trips with GPS
Pharos Trips & Pics adds GPS capability to any digital camera for location-smart
photos
TORRANCE, CA – January 3, 2008 — Building on the company’s tradition of
innovation in the Global Positioning System (GPS) market, Pharos Science &
Applications, Inc., a leading provider of location-based information and
services, today introduced Pharos Trips & Pics, a geo-logger that enables
consumers to record trip and photo locations and display them on a map quickly
and easily. Trips & Pics works with any digital camera and provides an entirely
new way for consumers to organize and share trip routes and photographs, track
and improve athletic training times or generate precise trip statistics for
personal or professional use. Trips & Pics will be available for $89.95 at major
retail outlets in January.
“Over the years, Pharos has enabled consumers to add GPS capability to laptops,
Pocket PCs and Smartphones, driving a wide variety of location-specific
scenarios on those devices,” said James Oyang, Ph.D. President of Pharos Science
& Applications. “We’re pleased to extend this expertise to the digital camera
market and make precise location information more broadly available.”
By combining Pharos’ award winning iGPS-500 receiver with a sub-pocket-sized
battery unit and easy to use geo-logging software, Trips & Pics offers a
complete solution for GPS-enabled photo and trip tracking. To use Trips & Pics,
a user simply carries the GPS receiver and battery unit along on a trip. At the
end of the journey, the user removes the iGPS-500 from its sled, connects it to
the personal computer via the supplied Universal Serial Bus (USB) cable, and
follows download instructions. Step-by-step instructions allow the user to
easily export digital photo or location files and display them on the map of
choice, such as Microsoft Streets & Trips, Google Earth, Google Maps or Pharos’
own maps. Trips & Pics supports Geographic encoded Really Simple Syndication (GeoRSS)
to allow blog sites to push location data feeds.
Trips & Pics software allows users to track time, location, heading and speed,
and pinpoints locations on the map. Users can select variable logging intervals
from one second up to five minutes. Further, the GPS receiver is controlled in
the field with an on-off switch, meaning it logs only while activated, saving
power and extending field life to more than 45 days. Trips & Pics portability
and long battery life are of particular benefit to professionals such as real
estate agents, geologists and news photographers. In the near future, Pharos
will provide an upgrade option for customers who already own Microsoft Streets
and Trips with GPS Locator or Pharos Bluetooth GPS and wish to add Trips & Pics
functionality.
Technical Specifications
GPS Receiver: SiRFStarIII, 20-channel GPS receiver
Antenna: Built-in internal antenna
Battery: 1100mAh Li-Ion rechargeable/replaceable
Operation time: Approximately 24 hours
Weight: 2.12 ounces
Dimensions: 2.81” x 1.85” x 0.89”
About Pharos
Pharos Science & Applications, Inc. is a leading provider of GPS navigation
solutions and location-based services for mobile devices. The company is a
Microsoft Gold Certified Partner, a charter member of Microsoft’s Partner
Advisory Council, and a member of ITS America and CTIA. Pharos products are sold
through a network of leading national retail locations and online stores. For
more information, visit http://www.pharosgps.com.
The SWPP 2008 Convention was an outstanding success,
we have 192 days to get ready for the 2009 convention - which starts on January 14, 2009
Photo Quote: I always thought of photography as a naughty thing to do - that was one of my favorite things about it, and when I first did it, I felt very perverse. Diane Arbus