21/02/08
ExpressDigital continues rolling out its global initiatives with the
expansion of PhotoReflect, the popular photography storefront hosting
and e-commerce site, to the United Kingdom. PhotoReflect is the largest
professional photographer Internet storefront in North America, with
over 28,000 professional photographer customers. With the release of
PhotoReflect.com in the UK, photographers may create business
storefronts on the Internet that will sell photos to their clients 24/7
in the local currency, pound sterling.
“Since the release of PhotoReflect.com in 1999, ExpressDigital has
consistently maintained its edge by delivering new features and
functionality to the constantly changing photography industry,”
explained Kevin McFarland, Chief Technology Officer of ExpressDigital.
“As ExpressDigital becomes a global company, we are excited to create
advanced, innovative, and necessary solutions for our worldwide
customer."
PhotoReflect is an industry leading product from ExpressDigital,
complimented by Darkroom software and the Labtricity photo lab network.
With the upcoming release of PhotoReflect, professional photographers in
the UK will be able to access the most powerful photography storefront
currently available in the North American market. This online
storefront, or E-Store, allows the photographer to customise their site
with a template and company information from the comfort of their own
home. With the power of the Internet, professional photographers can
sell their products 24 hours a day, seven days a week, 365 days a year
via their individual easy-to-use online storefront.
PhotoReflect users in the UK will be able to access all of the
revolutionary features that made the site so popular and beneficial for
business owners in North America. Photographers can use the
award-winning Darkroom software to create a complete workflow from setup
to shoot and then, finally, to print. ExpressDigital Darkroom allows all
photographers, from every level in the business, to easily capture,
manage, enhance, proof, sell and print their work.
“PhotoReflect.com is a necessary and powerful tool for all professional
photographers who want to take their business to the next level in the
Internet age,” said Graham McFarland, Founder and CEO of ExpressDigital.
“Considering the scale and enthusiasm of the North American community,
it is a natural step that we share this tool with others who are as
passionate about photography as we are. We are excited to create new
relationships with photography clients in the UK and are anxious to help
them make more money through online sales.”
Pricing and availability:
PhotoReflect storefronts are immediately available for photographers in
North America and are expected to be available for UK commerce starting
3rd March 2008.
Storefronts have no storage fees, no upload fees, and no monthly fees.
All photographers can start a PhotoReflect.com website for free!
Commission on each sale depends on volume and works on a sliding scale
beginning at 15% plus payment processing fees. All financial
transactions are handled on the site and ExpressDigital will post
cheques to all photographers for storefront earnings every two weeks.
Click here to create your own storefront at the PhotoReflect website.
http://www.photoreflect.com/
The SWPP 2008 Convention was an outstanding success,
we have 138 days to get ready for the 2009 convention - which starts on January 14, 2009
Photo Quote: The meaning of quality in photography's best pictures lies written in the language of vision. That language is learned by chance, not system. - Walker Evans