X-Rite ColorChecker Line Showcases Standards-setting, Accurate True Color Balance Products At PPE’07

The Latest Solutions For Objective Color Confirmations – Regardless of System, Illumination, or Production Environment – On Display In Booth 918

NEW YORK, NY – PDN PhotoPlus International Conference & Expo (PPE®) International Trade Show – October 15, 2007 – X-Rite, Incorporated the world leader in color management and measurement technologies, showcases its standards-setting Color Checker® family of color management solutions for photographers at the PDN PhotoPlus International Conference & Expo October 18-20, in booth 918 at the Jacob Javits Convention Center in New York City.

Fast And Easy Color Balancing,

Anytime, Anywhere The ColorChecker Chart from X-Rite is a checkerboard array of 24 scientifically prepared colored squares in a wide range of colors. Many of these squares represent natural objects of special interest, such as human skin, foliage and blue sky; all reflect light the same way in all parts of the visible spectrum – a unique feature that ensures color matching of natural objects under any illumination and with any color reproduction process. With the X-Rite ColorChecker, photographers can check films, lights, filters and paper with ease. To learn more visit: http://tinyurl.com/2vtegl.

In addition to the standard ColorChecker, X-Rite offers variations that meet virtually any needed standard of comparing, measuring and analyzing differences in color reproduction in various processes to streamline processes and avoid costly mistakes. Show visitors can learn how an X-Rite Digital ColorChecker (SG) provides checks and comparisons of the digital reproduction of a real scene or a test pattern; makes a white balance with a digital camera; and allows photographers to use the chart with camera profiling software to create an ICC camera-ready profile. Comes included with the X-Rite i1Photo SG and other PRO bundles as well as a stand-alone product.

To ensure that the camera’s raw image is as close to real life as possible, X-Rite offers photographers a choice among several reference devices that are scientifically engineered to provide precise uniform surfaces that are spectrally neutral (i.e., reflect equal amounts of red, blue and green) under all types of light conditions – natural, fluorescent or studio.

Other X-Rite Innovations At PPE 07

The X-Rite ColorChecker Three-Step Gray Scale Card - a full-sized version of the white, 18% gray and black reference square used in the standard 24-patch X-Rite ColorChecker for quick set up of the proper studio lighting ratio between main and fill lights. Captures accurate color without much after-the-fact manipulation and with necessary reference values for quick color adjustments within most photo processing software packages.

The X-Rite ColorChecker Mini Gray Balance Card – a pocket-sized version of the 18% gray reference square used in the standard 24-patch X-Rite ColorChecker.

The X-Rite ColorChecker White Balance Card – a full size version of the white reference square used in the standard 24-patch X-Rite ColorChecker.

The X-Rite Color Checker Mini White Balance Card – a pocket-sized version of the white reference square used in the standard 24-patch X-Rite ColorChecker.

For The X-Rite ColorChecker Brochure: http://www.xrite.com/documents/literature/gmb/en/100_ColorChecker_brochure_en.pdf

As the photo imaging industry blossoms into a billion dollar industry worldwide, the need for accurate, easy to use solutions that ensure color excellence increases. All X-Rite ColorChecker products on view at this year’s show were designed to meet these needs, with a family designed for exceptional color balancing under any illumination and with any color reproduction system.

About X-Rite

(NASDAQ: XRIT) X-Rite, which recently acquired GretagMacbeth, is the global leader in color management, offering hardware, software and services for measuring, formulating and matching color. The Company serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. X-Rite serves customers worldwide from its offices in Europe, Asia and the Americas. Visit www.xrite.com for more information.

Photo Quote: Above all, I craved to seize the whole essence, in the confines of one single photograph, of some situation that was in the process of unrolling itself before my eyes. - Henri Cartier-Bresson