X-Rite i1Photo Showcases Exceptional Color Management Technology, Launches Industry’s First-Ever Personalized In-Box Training, And Offers Show Specials At PhotoPlus Expo’07

Innovative, Two-Tiered i1Defined Training Bundle And Special i1Photo LT / Beamer Promo – Backdrop For X-Rite Family & World Famous Photographers In Booth 918

GRAND RAPIDS, MI – October 11, 2007 – X-Rite Incorporated, the world leader in color management and color measurement solutions, showcases its innovative line of solutions for exceptional color control in RGB and CMYK workflows as well as show specials – at the PDN PhotoPlus International Conference and Expo (PPE) October 18-20 at the Jacob Javits Convention Center in New York City.

Visitors to booth 918 may learn about the all-new X-Rite i1Defined, the industry’s first-ever personalized in-box training color management. The unique program consists of two tiers: the flash-based X-Rite i1Experience – a user-controlled interactive training CD that comes with all X-Rite i1 solutions; and the web-based X-Rite i1 Personal Color Trainer (PCT), one-on-one remote training with a color management expert. The full X-Rite i1 line of innovative color management solutions also is on display at this year’s PPE – including two levels of colorimeter-driven color excellence for monitors, the X-Rite i1®Display LT and the X-Rite i1®Display 2.

The company’s comprehensive product lineup also features a special X-Rite i1®Photo LT offer as well, with the option to get cash back on this award-winning system or upgrade its color control to include the benefits of X-Rite i1®Beamer’s digital projector profiling. The company’s product lineup also includes the automated test chart reading capabilities of the acclaimed X-Rite i1®iO and X-Rite i1®iSis, and the foolproof color-matching methodology of X-Rite ColorChecker®. At select times throughout the show, world renowned photographers and color experts Seth Resnick, Eddie Tapp and Andrew Rodney offer their advice and insights on effective, predictable and accurate color-managed digital workflow from the X-Rite booth 918.

Industry’s First-Ever Personalized In-Box Training Launched At PPE PPE, the industry’s largest and most comprehensive photography expo and educational conference, provides an ideal setting for an all-new educational training that reflects X-Rite’s user-centric approach to the marketplace. The all-new X-Rite i1Defined’s two-tiered program (www.xrite.com/aboutdefined) will be launched from the shos floor

The first level, the Flash-based X-Rite i1Experience is a user-controlled interactive training CD that now comes with every X-Rite i1 system. Through a unique humanized interface, users can choose the topics and pacing, learning color fundamentals, system basics, and digital workflow foundations in a customized and easy-to-understand way. The second level, the X-Rite Personal Color Trainer (PCT), is one-on-one remote training with a color management expert. The trainer personalizes the hour-long web-based session around the customer and can interact directly with the user’s computer to address specific workflow issues. One PCT session is now included with i1®Photo, i1®Photo SG, i1®Proof and i1®XT bundles, with additional sessions available. Existing i1 customers will have access to PCT at special pricing through an X-Rite i1Defined loyalty promotion.

Brilliant RGB – Display To Print or Digital Projectors – At Exceptional Price PPE ‘07 attendees also can learn the details of a special offer on the i1Photo LT, a system that won the prestigious European TIPA award for Best Color Management System in 2007. Designed exclusively for exceptional color control in RGB workflow, the i1Photo LT delivers the exclusive ability to capture ambient and strobe light measurements for color critical work. Now, for a limited time from an authorized USA/Canadian X-Rite Photo Dealer, photographers and other digital imaging professionals may choose from one of two special offers. They may elect to receive a $200 mail-in rebate when they purchase an i1Photo LT or they may choose to expand the i1Photo LT’s color control excellence to presentations – with a FREE ($495 value) upgrade to the X-Rite i1Beamer. The i1Beamer profiles digital projectors, taking into account ambient light conditions including the images, projected surfaces, and other environmental factors. For more information on the promotion visit http://www.XRitePhoto.com. To read the full news release about the i1Photo LT

Attendees also can witness first-hand the brilliant RGB output of the X-Rite i1Beamer in digital projector presentations throughout the seminar programs where they see the X-Rite calibration signage.

All X-Rite systems are designed for reliable, accurate and predictable color on-screen as well as consistent color reproduction without rework and waste in virtually any creative workflow. The following are showcased at this year’s PPE:

X-Rite i1Photo – delivers complete, color-precise digital RGB workflow, including the ability to calibrate all types of monitors and profile scanners, digital cameras, printers and digital projectors with a white-surface backup board and highly sophisticated ruler system that enables easy one hand scanning operation. The i1Photo also captures natural light conditions with a revolutionary ambient light head. It comes complete with full RGB test chart technology plus a quick method of creating small test chart CMYK (Easy) profiles for in-house comps in a snap. Ultra upgradeable to full CMYK test chart technology via easy access code.

X-Rite i1Photo LT – offers core X-Rite i1Photo components, including backup board and ruler system, that enables easy one-handed scanning while it eliminates tedious “one-at-a-time” patch reading. Offering digital imaging enthusiasts brilliant monitor-to-print RGB performance at a breakthrough price point.

X-Rite i1Photo SG – a system that delivers all the benefits of the i1Photo including the X-Rite Digital ColorChecker SG, a semi-gloss chart for profiling digital cameras.

• X-Rite i1Proof - a sophisticated solution for CMYK workflows requiring more robust color needs with advanced CMYK output profiling makes this the best package for anyone using a Postscript RIP. Other great features include the ability to profile digital projectors, edit profiles, measure and share spot and PANTONE™ colors and measure lighting conditions.

X-Rite i1XT – a total system for measuring and controlling color on digital cameras, scanners, displays and printers of all types—even digital projectors—with the complete i1Beamer kit included.

UV Filter bundles also available for all the above products.

X-Rite i1iO Automated Scanning Table - sets a new industry standard for color quality by providing existing i1Pro users with an easy method to automate their digital workflow for the fastest measurements for reflective test charts as well as an array of monitors, scanners, projectors and printers, at an incredible price point. It is the only device on the market capable of reading substrates with unlimited thickness up to 10mm.

X-Rite i1iSis delivers unparalleled ease of use for those who need to measure color in reflection charts only, with capabilities that eliminate the most time-consuming tasks of cutting charts and feeding multiple pages. The X-Rite i1iSis delivers fast and accurate measurements for reflective test charts on substrates that fall within the thickness range of .08 to .45 mm, such as inkjet, copier, coated and uncoated paper.

The X-Rite ColorChecker - features a scientifically prepared method of ensuring a color match under any illumination and with any color reproduction system.

About X-Rite

(NASDAQ: XRIT) X-Rite, which recently acquired GretagMacbeth, is the global leader in color management, offering hardware, software and services for measuring, formulating and matching color. The company serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. X-Rite serves customers worldwide from its offices in Europe, Asia and the Americas. Visit www.xrite.com for more information.

Photo Quote: Photography records the gamut of feelings written on the human face - the beauty of the earth and skies that man has inherited; and the wealth and confusion that man has created. It is a major force in explaining man to man. - Edward Steichen