Hasselblad (UK) Limited has, for many years been the distributor of the iconic Hasselblad medium format camera system. In recent years Hasselblad has evolved from one of the formost suppliers of professional film cameras into the formost supplier of professional digital cameras. Hasselblad's uncompromising attitude to image quality has led it to develop the finest Medium Format DSLR on the market, offering many benefits, only possible through adoption of an integrated design. Hasselblad also make digital backs for their V-System, the only ones on the market which are both functionally and aesthetically integrated with the elegant design of the original Square format V-System.
Hasselblad (UK) Limited is also Distributor of Profoto Lighting. Designed in Sweden Profot flash systems are rugged, simple to use, versatile, reliable and accurate. All the features that a customer might expect from a product distributed by Hasselblad. Profoto's range includes, colour managed studio flash packs, super-fast packs for fashion, small portable mains powerpacks, monoblocks and a wide range of battery powered flash packs. Profoto is now the number one brand in the UK for rental, a measure of how well built it is.