Shriro (H.K.) Ltd. has represented leading photographic brands such as Hasselblad and Nikon since many decades and played a crucial role in establishing Hasselbladís leading market position in China. In 2003 the Shriro Group significantly enhanced its engagement in the photographic sector through the acquisition of Victor Hasselblad A/B of Sweden. In 2004, the Group acquired Imacon A/S of Denmark, a leading supplier of professional scanners and digital backs, a move that firmly launched Hasselblad into the digital age. At the same time, Shriro (H.K.) Ltd. acquired the business of Hong Kong based Traxler Limited, a company specializing in the distribution of high end professional photographic equipment. Today Shriro (H.K.) Ltd. represents and unmatched portfolio of leading brands in the photographic field.