Creating Excitement In Wedding And Portrait Photography - part 4 of 1 2 3 4 5 6

by Norman Phillips Published 01/05/2001


I cannot achieve this goal if my images look like everyone else's or even if they look like John's photography down the street, no matter how good he is. If they do, then potential clients would be making their purchasing decisions based on price and service, not on desire and their expectations would logically be lower.


I recently introduced a new product, a first edition book, "A Day in the Life of Barrett", that caused possibly more excitement and a sense of awe than almost anything else I have done. Literally, every one of my clients who has reviewed it wants their own special first edition book. Its price is absolutely not within the reach of more than ten percent of my niche market, which is considered very upscale. One of my better upscale clients after reviewing it said that she definitely would be having one before she bought a new couch. The lesson here is that this unique product directly competes with the upscale furniture store and the car dealership and appeals to my client's desire for something truly special.

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1st Published 01/05/2001
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