by Michael Ayers Published 01/06/2010
Two breaths later, he exclaims that if a customer takes one of his proofs and makes additional wallets from it at a drug store, he would be out for blood. To recap, it is okay for him to copy a recording 50 times but wrong to have a client copy his image 50 times. For me, situation ethics aren't prevalent here.
Our future in photography will have its toughest challenges soon. There will never be a time when professional assignments (such as weddings, commercial advertising, fine art portraits) will be done entirely by the amateur population. The difference is true artistry. Seldom is there ever an incredibly beautiful photograph that has happened completely by accident. A professional is trained to locate beauty and record extraordinary occurrences.
Now is the time for us to band together to protect our profession and speak out on loosely interpreted copyright laws. Place copyright stickers on all your work and discuss 'written consent' with your clients. We must be willing to make changes with the electronic age, but art itself is without the wires and electricity of the day, and withstands the tests of time.
Michael Ayers, one of the world's most successful photographers, runs a carriage trade studio with offices in Ohio, Chicago, and San Francisco specialising in wedding, portrait, and corporate imaging. A master of speed and creativity, he has been called 'America's Fastest Photographer' and 'The World Leader In Albums'. Michael has amassed awards and recognition from around the world, including several Master's degrees, International Photographer of the Year, Fellowship from SWPP, and the United Nations Leadership Award. Having lectured to more than 50,000 fellow photographers in more than a dozen countries, he feels it is his duty to give back to the profession.
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