by Gavin Stoker Published 01/02/2014
Full control at the click of a mouse or tap of the finger
For an investment of 100 per annum, those professionals who sign up with Zenfolio have the flexibility of unlimited image and even video uploads to their site - not always the case with off-the-peg packages - plus full control over how their site actually looks. Yes, the sites are infinitely customisable to a degree that will ensure you don't just end up with a website that looks just like every other photographer's. It may not be a bespoke service per se, but there is the option to tailor your site to best appeal to your intended market. If you ever get stuck on any aspect there is the ability to reach out and ask questions, with Live Chat available for Premium Business subscribers and email support available 24 hours a day and 365 days a year for all account levels.
Of course users don't have to go for the all-singing, all-dancing portfolio, e-commerce and marketing web solution either. Zenfolio can alternatively just provide client galleries that allow a selling facility to be bolted onto an existing site that doesn't currently offer e-commerce. So, regardless of whether you want the full pro package or separate elements, there is a solution perfectly matched to your needs. In fact websites start from just £25 per year if you don't need the pro option at 100 with the shopping cart and print lab integration built-in.
Another photographer happy to provide a real world perspective on using Zenfolio is UK landscape photographer Adam Edwards of adamedwardsphotography.com, who claims he's had more enquiries via his website than ever before since switching to the service.
"I would go as far as to say Zenfolio is one of the best annual investments any photographer needing a website can make and the account will quickly pay for itself if you're making sales or using their referral program. Not only does it offer an impressive viewing experience for visitors, Zenfolio gives me all the tools I need to market and sell my work online. And because it's all so easy to manage, it actually frees up more time to be where I want to be - behind the camera making new images!"
A fellow photographer who wholeheartedly concurs is youthful wildlife photographer Will Nicholls, who describes his previous website design as 'reasonable' yet incredibly slow to load and browse. But, since discoveringZenfolio and configuring all his photographic assets in the one place, that's no longer the case. "I'm pretty sure that my previous website lost me a lot of business," he reckons, "as people got tired of waiting for pages to load. Then I discovered Zenfolio and set up a trial account. I customised a website and instantly fell in love with the whole interface - I signed up that same day."
In conclusion, without having to be a tech-head, Zenfolio's comprehensive website solution - which enables you to have your portfolio, client galleries, online shop and blog all in one place - nevertheless allows for the creation of a successful online photography business. Naturally it is constantly tweaking and improving its service in line with changes in technology to make sure it is always on top of the demands of its customers and, in turn, their own clients.
For more on Zenfolio's latest website creation and hosting packages, head now to www.zenfolio.com
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