Now is the time... - part 1 of 1

Published 01/10/2015


More helpful advice from James at theimagefile

Yes, I know that Christmas should still be a distant thought...however if you sell online it's already time to start thinking about your holiday strategy. Reports show that in 2014 online sales grew by 12.6% during the festive period; is that an opportunity you're willing to pass up on?

Now really is the time to start preparing your Christmas push. It's a great opportunity to touch customers you haven't had contact with recently, revisit prospects that may have fallen by the wayside as well as maximise rewards from your hard work already completed throughout the year.

In the United States Christmas shopping offers officially begin on Black Friday (November 27 this year) when most retailers pull out all the stops to maximise the pre-Christmas shopping frenzy. By carefully crafting discounts and sales incentives for your existing and prospect customers you too could share in that additional spending. The main thing to remember is to offer products that your customer base will actually want, while providing them at an attainable price.

So here are some simple ideas to increase your sales over the holiday period are:

  • Make old galleries available for sale
  • Sell downloads - no costs - pure profit
  • Offer a discount for early new year booking
  • Bulk order discount pricing

Equally, capitalise on 'Black Friday Fever' with Christmas products:

  • Cards
  • Calendars
  • Books
  • Posters
  • Wall Art
  • Novelty Items
  • ( e.g. mugs, keyrings, bags and cushions)

The best part is that it doesn't have to take over your life! Remember that with automated fulfilment with any of our partner labs you can continue with your own Christmas preparations whilst the labs take the strain of creating and delivering on time.

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1st Published 01/10/2015
last update 06/11/2019 11:07:23

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