by Charlotte Moss Published 01/12/2013
There aren't many photographers who can claim to have over 20 years of experience in social photography, but Gary and Sue Williams have achieved exactly that.
'My only regret is that I didn't start earlier,' says Gary, a sentiment shared by so many photographers.
'I've always looked at what others do in their businesses,' Gary says, 'you don't have to reinvent the wheel, you look at the fastest, most streamlined people and copy what they do'. The internet has brought us thousands of photographers all telling their success stories and trying to convince us that their method is the correct one, but Gary is also quick to point out that not everyone should be trusted when they talk about how they made their business work.
'There's always someone telling porkies for one reason or another, you have to look at everything logically.'
Marketing your business can be a minefield but Gary and Sue like to keep things simple in that regard; you won't find any gimmicks in their plan, just fantastic and memorable service. 'Relationship marketing and being of value to people is what we've found success with. Having a good relationship with clients, venues and other people in business and then finding a way to get them to talk about you at the appropriate time is key. If you're nice they will remember you anyway and want to tell people about you.'
Being a wedding photographer is never just about taking the photographs; you're the one person who is there with the couple during almost the entire day, quite often more than anybody else. 'We're the best wedding planner and the best wedding coordinator anyone has ever had! We get over 80% of our business because people talk about you to others. We'll tidy up the laces on a bride's dress or fix her hair, because we know that it's important for her to look perfect.'
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