by Jonathan Coleman Published 01/02/2014
Preparation for Print
Again, speed is of the essence. 'Time is money'!!! Reprocessing the chosen Raw files to 16 bit TIFFs and fully retouching and correcting them in Photoshop, using a variety of actions, should take no more than 5-10 minutes per image, depending on its complexity.
Printing and Finishing the Client's Order
Completed TIFFs are then reduced to 8-bit JPGs for printing before sharpening. Yes, they do look better than images just produced from JPEG originals, but that is for another discussion! We have deliberately brought everything in-house to contain costs. So we print, seal, mount, and frame all portraits up to a 24" short side, which covers most of what we do. The only stuff that goes out are specialist acrylics and the very large canvases or prints. As a result, we have a 9% cost of materials overall, quite apart from an enhanced level of quality control.
A Note Re Back-ups
Clearly, you need multiple back-ups of your images on different drives to protect against corruption or loss. We have procedures in place that guarantee a minimum of two, and usually three or four, copies of any key images. These are held at different locations in the building.
So, you are producing your images to sell, not for fun. This means that you:
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