Effective Advertising - part 3 of 1 2 3

by David Simm Published 01/02/2000

In the meantime I have one more half page to appear in the winter/spring edition of Chicago Wedding and that again goes back to the premise that if I show more, someone might just see something they like, or at least the variety will communicate that I am as versatile as an egg, if not quite as round.

Using the same border and wording I switched the image to a simple but graceful portrait, this only proved that you don't have to have money to have taste. many of the prospects had budgeted less than the basic package. When you take into account Chicago brides want photographic coverage to span up to ten hours. The base package runs only for up to four, they were several hundred dollars below the mark.

The dip was one of the most successful print advertisements I ever had. I took two poses just here, one of the bride and groom hugging while leaning against one the uprights of the gazebo, and the dip, I ran them concurrently in two different Bridal Magazines, the idea was to track which journal was working the best. I even had calls from people who had seen both versions.

The Horseback Bride and Groom, was used as a picture postcard, for mailing lists, again despite the fact that most couples thought it fantastic, the response was mediocre. Thankfully the amount invested was quite small.

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1st Published 01/02/2000
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